Perfumed trails take us away, and the journey leads us to the borders of civilization. The history of perfume is a reflection of humanity: since ancient times, human beings have communicated with God through the medium of incense. Just like perfumes, incense belongs to every culture and every great human civilization. Blessed with almost magical powers, incense frees human beings from their materiality.

The word perfume comes from the Romans: ‘per’ meaning ‘through’ and ‘fumus’ meaning ‘smoke’, signifying the origin of all perfumery – incense.

Linking the past and present of the perfume industry are the Arabs. The process of rose water distillation was developed by the Arabian doctor Avicenna and became immediately popular.

The south of Arabia is desert today, but in the oldest times was a paradisiacal with forests and beautiful gardens. It was from the "Land of perfumes" that the caravans of camels arrived bringing incenses and essences to the West.

Till today, perfumes hold a special place in traditional Arabic lifestyle. Between modernism and tradition, between spectacular architecture and the dunes of the desert, Dubai cherishes a special love for incense burning, making it one of its oldest and most famous traditional rituals.

Delicately add a pinch of our incense to a lit piece of charcoal, close your eyes and enjoy the oriental magic of the scented smoke. Within moments you will be inhaling a rich, sweet, woody fragrance, reminding you of cedar and sandalwood, but with subtle fragrance notes of roses and balsam.

For long-lasting fragrant day, let your clothes, bed sheets, curtains absorb the smoke, the delight will spread for days.

Burning Dokhoon or Oud is a mark of hospitality in Arabia: Incense burners are passed around visitors, and festive events like weddings, Eid celebrations and births are incomplete without the scented smoke. It is often a sign of wealth, good breeding, refinement and status.

Dokhoon or Arabic Incense is not just the physical sensory pleasure of a fragrance, it is an emotional trigger, a comfort zone, a cultural landmark in the evolution of society, an enmeshed custom in the matrix of tradition.

The Aroma that greets you when you push the door open is the Aroma that remains imprinted on the memory forever.

From the magic of oriental traditions to the sophistication of the western world, inhale through our ethnic scents luxury bridging the gap between tradition and modernity.

Our ancestor’s heritage revives in a fresh dynamic and luxurious new brand. A real manifestation of style, image and taste, Anfasic Dokhoon embodies prestige, power and luxury reflecting the rich cultural heritage of Arabia through an innovative and modern image.

Fragrances evolve in three stages on your skin. These three stages of evolution are more commonly known as the notes of a fragrance - the top, heart and base notes. The spirit of a fragrance is found in its Top Notes such as Citrus and Aromatic notes, which are the first to evaporate. A fragrance's personality lies in its Heart Notes such as Florals, Greens, Fruits and Spices. Last, but definitely not least, are the Base Notes, which define the imprint of a fragrance. These are longer-lasting notes that linger on your skin throughout the day, and include Woods and Balsamics.

Shay™ in Emarati spoken Arabic means ‘cool’ or ‘nice’. Starting from this contemporary expression come the descriptions of our incenses: So Shay, Very Shay, Really Shay… A touch of arrogance that makes our loyal customers smile every day!